Why would you buy a magazine or newspaper when you can get news and articles online for free?

This is a big problem for publication companies around the world with some newspapers considering charging online users to read their articles.

While Esquire magazine is trying to boost magazine sales in a much more creative way! I have just finished reading an article on mashable by Adam Ostrow about how Esquire plan to use online technology to get people buying their magazine again. You can see a video of how Esquire plan to do this below, as they launch their first AR magazine.